Koreans on Teeny-booper dramas

So being the melodrama enthusiast that I am, I vegged on the couch for tonight's new showing of The OC. Mind you, it was overdone like usual but so overly addictive. However, in the previews for next week, the WB slipped in some unusual news as I was about to switch off the tv. To follow up on Seungyon Steph Kim's multiple posts (especially pertaining to "the most influential people of 2006 for the Artists/Entertainers section"), the South Korean pop star Rain (however do not quote me on that considering I saw about two seconds of his face) will be incorporated into next week's American teeny-bopper drama episode. Either way, this is immense advertisement not only for the musician but also for Korean Popular Culture. Hallyu must be gaining spead from this expedition. In addition, I think it is marketing genius to position a Korean pop star on a avidly watched show by adolescents, teenagers, and collegiate students since it is promoting directly to their prime audience, a supposed 8.3 million American viewers.

(EB)