Korean Popular Culture

The Textbook-in-progress of the Ivy League's first class on the Korean Wave. This blog is the work of University of Pennsylvania EALC 198/598 students (Spring 2006 & 2007). Please apply proper citation when using any part of this blog. For details on citing this site see: http://www.bedfordstmartins.com/online/cite5.html#1

Friday, February 09, 2007

Korean Soaps

When I was reading Goong the manwha, I was expecting all of the scenes from Goong the drama. Of course, since something that is on paper cannot always work for something on screen. The manwha was really funny, especially when we get to see all those characters' embarrassing thoughts (Shin was told that he has to marry at his innocent age of 17, and he was hoping to enjoy his life with "waves of beautiful women"). I think Goong was the second Kdrama I've seen, and it made a great impact on me because it was truly the first time of my exposure to the Korean traditional culture, whether it was the formal language that they used or the way they were dressed to their furniture and education.

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I also found this article comparing Korean dramas with American dramas on production and such:

Korean Vs. U.S. Soaps

Devotees of U.S. soap operas are increasingly voting with their feet, watching them not only on cable or satellite TV channels but engaging in such illegal activities like posting episodes of popular dramas with Korean subtitles online just a few hours after they are broadcast in the U.S. Pundits say as their number explodes, the viewer ratings of Korean dramas are shrinking. More than 1.5 million such fans are estimated to be out there online, more than three times the number three years ago. The cable channel OCN posted two or three times higher viewer ratings than usual on its “CSI Days” in June and October, when it aired seasons of the U.S. crime drama “CSI” 24 hours.

Why do people love U.S. soaps so much? It is mainly because they offer something different from the familiar fare of domestically produced dramas. The Chosun Ilbo asked translators of subtitles of U.S. dramas to compare shows produced in the two countries.

What you can find only in U.S. soap operas

Professions: Medical dramas in Korea are only about love between doctors and nurses, but that is not the case in the U.S. No matter what kind of professions they deal with, U.S. dramas depict their professional world realistically. “Nip/Tuck,” which features two plastic surgeons, as well as “CSI,” “Grey's Anatomy” and “ER” take us by surprise with their detailed and realistic description of the professions they feature. By contrast, most dramas except historical and period dramas in Korea are centered around romance.

Suspense: Korean dramas are filled with secrets, but viewers either know or easily guess what they are. Watch just the first few episodes and you know who will end up with whom and who will kick the bucket. In American soaps, the twists and turns are genuinely surprising in many episodes and viewers can have fun discussing the riddles. Cases in point are “Prison Break” and “Lost.” That is why is many cannot tear themselves away once they start watching.

Seasons: U.S. dramas are made based on thorough preparation by producers right from the planning stage, so they can be shot and shown in several “seasons.” But in Korea, there’s not a big enough pool of actors and they act both in movies and dramas simultaneously, making it nearly impossible for dramas to last several seasons. In the U.S. stars usually have a home either in TV or the movies. If the Korean soap opera “Damo (Female Detective)” were produced in the U.S., it would have run over five seasons.

Episodes: U.S. dramas are centered around events but Korean dramas around relationships. That is why U.S. dramas have titles for each episode, which mostly tells a complete story for 60 minutes. In Korea, the relationships among characters unfold at a leisurely pace throughout the whole drama.

What only Korean soaps offer

Family: Korean dramas put much emphasis on relationships, especially on blood relationships. There are often three generations living under one roof in Korean dramas; that is rare in U.S. soaps. The main reason is cultural differences, but also because U.S. dramas focus more on what characters do rather how they live.

Writers: U.S. soap writers are not as powerful as their Korean counterparts. Usually, one drama season is produced by 10-20 writers together, and you can feel the difference in the language characters use; such differences come up even in a single season. For example, if you hear newly-coined words, it is because young writers wrote the lines. But emotional language has become a unique characteristic of Korean dramas, hard to find in U.S. dramas that focus on particular events. In many cases, U.S. shows even have different directors who attempt to put their stamp on the episode, and sometimes famous movie directors such as Quentin Tarantino in “CSI” and Tobe Hooper in “Taken” have a hand in producing them.

Stars: U.S. dramas do not cast famous stars when they start. The mega-hit sitcom “Friends” ran into trouble when the stars it made tried to command more money after its mid-point. But when it was first aired, all except Lisa Kudrow, who previously starred in one or two B-movies, were still unknown. Kim Yoon-jin who rose to stardom in “Lost,” now commands some W30 billion (US$1=W930) per season or W1.2 billion per episode but was paid less than W100 million per episode in the first season. By contrast, Korean soaps tend to depend on the power of celebrities.

Incurable Disease: U.S. dramas deal with incurable diseases but only as incidental in such medical dramas as “House” and “Grey's Anatomy.” In Korean dramas, however, incurable diseases like cancer and leukemia and memory loss play a critical role in moving the drama along. U.S. dramas rely more on clockwork plots than affliction.

Source

3 Comments:

At 6:27 PM, Blogger KoreanPop@Penn said...

Interesting thoughts. It is a good breakdown of the differences and why these successes occur. On thing that I think is failed to address is that although the technology is probably about the same for TV, DVR has prob not made it over there yet and intense work hours are different so the number of viewers might drive down viewer ratings.

 
At 9:11 PM, Blogger TopTumblr said...

I think the article needs to put this particular line in bold font (in fact, I will do it for them):

Why do people love U.S. soaps so much? It is mainly because they offer something different from the familiar fare of domestically produced dramas.

There's really just more to choose from in the canon of American dramas. In Korean shows, if you don't want to watch a character drama, or see a woman crying in every other scene, you're out of luck.

I think that list of differences between Korean and American is approximately accurate, but there are many exceptions. Some of the langauge is ambiguous too (What on earth does "U.S. soap writers are not as powerful as their Korean counterpart" mean?)

 
At 10:37 PM, Blogger Samantha said...

Thanks for the comparison between American and Korean dramas! Besides what I've seen in this class, I'm not very familiar with K-dramas. It seems from peoples' comments in class and blog entries that most Korean dramas follow a fairly set pattern. While this is great if that is the style of show you like, I would imagine that it also misses the opportunity to capture a lot of potential viewers. I'm interested to see if more US-style shows emerge in Korea as American shows become more popular there.

 

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