Hallyu doin' on TV?
Hello Class. Today's post is about how Korea might dominate in Hallyu products like Korean dramas but regular Korean TV stations are having trouble globalizing like its drama counterparts. The lack of interest found out through Japanese viewers is that Japanese viewers aren't interested in "English-speaking" broadcasts. Although the Japanese channels later found out the importance of English speaking for globalization of their channels, interest in Korean channels are still minimal in the Land of the Rising Sun. Hence, I dont see a future for Korean TV channels in Japan since they will probably make programs of their own in English to expand upon. China just wants to piggy-back off the roads that the Korean dramas have made which doesn't surprise me. Basically, in the end, I don't see a bright future for regular Korean TV channels in other countries. The only reason why people would watch Korean TV would be for the Korean news which would be predominately Korean audience and maybe the funny gag shows like X-Man. However, people from other countries wouldn't understand the humor behind these shows since they don't know the celebrity status of the stars that appear on the show. I think most Americans would just kind of laugh at the ridiculousness of the games played and then they would get bored of the show. This brings up the problem of the type of Humor that is applauded by Koreans vs. the rest of the world. Sure, dramas can be subtitled and dubbed to evoke the same emotional turmoil that these shows are supposed to elicit in the viewers, but i'm not sure how effective korean comedy or korean news would appeal to the masses. So yea, check out the article here. Happy Easter everybody.
--deeKoh
1 Comments:
I agree that I don't see a big opportunity for Korea to establish entire channels abroad. Even with a myriad of hit dramas, they would still need to fill programming 24 hours a day, and I just don't think there are enough shows to fill that time while also captivating a foreign audience. The cost would simply outweigh the benefit.
However, one thing which I think could help if Korea really wanted to start a foreign tv channel is to put Korean cooking and style shows on it, especially if they have subtitles or are in the local language. I think that Korean food and fashion are two things which foreignors might be as interested in as the Koreans who are watching, and I think those types of shows could be relatively inexpensive to produce (unlike a long drama series).
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