Korean Popular Culture

The Textbook-in-progress of the Ivy League's first class on the Korean Wave. This blog is the work of University of Pennsylvania EALC 198/598 students (Spring 2006 & 2007). Please apply proper citation when using any part of this blog. For details on citing this site see: http://www.bedfordstmartins.com/online/cite5.html#1

Friday, March 23, 2007

Why Jun Ji-Hyun? WHY!?!?

Hello Class. Unfortunately, I have bad news. The pretty actress Jun Ji-Hyun recently announced that she is engaged to an undisclosed man. HA! Just kidding! But seriously, Jun Ji-Hyun has disappointed me by announcing that her on-screen name for English productions will be Gianna Jun. Yeah, the name is exotic, but so is her regular Korean name. It hurts me to hear that such a prominent actress like Jun Ji-Hyun would sell out like this and basically renounce her Korean roots by “Americanizing” what everyone in West will know her by. I guess one could argue that the new name as a form of glocalization to the English audience; however, there are famous stars that retained their Korean names: Kim Yun-jin from “Lost”, Sung Kim from The Fast and the Furious 3: Tokyo Drift. Plus, think of all the Chinese stars that kept their Chinese names like Ziyi Zhang. If you’re going to change your name into something exotic and non-Korean, why keep the last name? By changing her name to some Italian-almost African name, Ji-Hyun is basically denouncing her Korean identity. Where is the Korean pride? Gahhh, somebody please tell me Gianna Jun is a whack name. Whack yo!


Jun Goes to Hollywood





By Cathy Rose A. Garcia
Staff Reporter


Korean actress Jun Ji-hyun advances to Hollywood.
Korea, say goodbye for now to Jun Ji-hyun. Hollywood, say hello to Gianna Jun.

Jun, one of the top Hallyu stars, is undergoing a name change as she makes her debut in Hollywood.

Her management agency SidusHQ recently announced Jun has been cast in the role of a vampire hunter named Saya in the film ``Blood: The Last Vampire.’’ The film is a remake of a Japanese anime film by Oshii Mamoru.

For her first Hollywood role, Jun has decided to change her name to Gianna Jun. This move has drawn mixed reactions from her fans.

Her agency said Jun will use the Italian-sounding name Gianna for her roles in the United States and other English-speaking countries. Jun will still use her Korean name in Asia, where she is already well known. .

Jun’s name change is in contrast to actress Kim Yun-jin, who retained her name when she moved to Hollywood. Kim stars in the hit TV series ``Lost.’’

Although ``Blood: The Last Vampire’’ is still in production and will be released in 2008, Jun’s involvement in the film has attracted a lot of attention. The action-packed film will be shot entirely in English. Jun has reportedly been studying hard to learn English for the past few months.

The film will also star Allison Miller, who has appeared in guest roles in ``Desperate Housewives,’’ ``CSI’’ and ``Cold Case.’’

Jun’s move to Hollywood has drawn comparisons to Chinese actress Ziyi Zhang, who attracted Hollywood’s attention with her role in the successful film ``Crouching Tiger, Hidden Dragon.’’ Zhang is known for her marital arts roles in films like ``Hero’’ and ``House of Flying Daggers,’’ but has moved on to roles in English films such as ``Memoirs of a Geisha.’’ She is now considered one of the most well known Asian stars in Hollywood.

Jun started her career as a model and debuted as an actress in ``White Valentine’’ in 1999. However, it was her role in ``My Sassy Girl’’ (2001) that undoubtedly made Jun a star.

Since then she has not had a hit film. Her films ``The Uninvited’’ (2003), ``Windstruck’’ (2004) and ``Daisy’’ (2006) performed dismally at the Korean box office.

Despite this, Jun is still considered one of the top stars when it comes to advertising. She continues to appear in dozens of commercials for cosmetics, beverages and cell phones.

Jun may be hoping to leave behind her losing streak at the Korean box office when she goes to Hollywood.

Hollywood is already familiar with Jun’s works, such as ``Il Mare,’’ which was remade as ``Lake House’’ starring Keanu Reeves and Sandra Bullock.

The Hollywood remake of ``My Sassy Girl’’ is currently in production. Elisha Cuthbert, who is known for her role as Kimberly Bauer in the TV series ``24,’’ will play Jun’s role. Also starring in the movie is Jesse Bradford, who starred in ``Flags of Our Fathers’’ and ``Bring it On.’’ The film is scheduled to be released later this year.


cathy@koreatimes.co.kr

03-20-2007 20:00



6 Comments:

At 12:27 AM, Blogger Teresa Dong (董泰利) said...

You're right Gianna is kind of weird, if she was going to glocalize at least pick something normal...but then again maybe she picked the name because its unique...

Then again the question is asked whether or not she really needed to glocalize, Zhang Ziyi didn't change her name and is doing well in Hollywood (tho' I think Memoirs was a flop).

I guess that Ji-hyun is intentionally trying to get in the Hollywood accident while with Zhang Ziyi it was more of an accident, as people knew of her only after Crouching Tiger and Rush Hour 2. In addition Zhang has a long filmogaphy in China and has worked on both sides of the Pacific continuously so she probably didn't want to alienate the Chinese viewers...while it looks like Ji-hyun's movie career in Korea is going downhill...so it prob isn't much of an issue...

 
At 10:41 AM, Blogger jackiejunn said...

She doesn't look like a Gianna to me. If she's going to change her name, she shouldnl't stick with the last name either, especially because that's not her REAL last name. Personally, I think she's trying way to hard to be accepted in Hollywood. Yea, Hollywood is familiar with Lake House, but not her work per se.

 
At 2:05 PM, Blogger Samantha said...

Yeah, I feel like Jun Ji-hyun in particular could easily have kept her name because it's not that difficult to pronounce. I understand her motivations for changing it for Western audiences, but I don't think this was at all necessary and obviously is reflecting badly on her amongst her fans...

 
At 6:51 PM, Blogger TopTumblr said...

This comment has been removed by the author.

 
At 6:52 PM, Blogger TopTumblr said...

Jun Ji-hyun isn't her real name either though, this woman has some identity issues. I don't think she should change it either, but if the end result is more global media exposure for Korean actors/actresses, maybe the ends justify the means. Plus, if you place the stress on the first syllable of Gianna, it sounds like Ji-hyun anyways.

Also, don't joke about her getting married!

 
At 1:54 PM, Anonymous Anonymous said...

LOL I don't find it surprising at all. In fact, it's quite funny that you say she's "renouncing her Korean roots" when actually, she's ethnically Chinese, not Korean, and continues to renounce that fact.

 

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