In Defense of Hallyu backlash
Ladies, feast your eyes...
a picture is worth a thousand words, how could you hate something so beautiful...
okay you may now begin reading my post.
Too much of a good thing can be a bad thing. The success of Hallyu brings about a backlash from other threatened Asian nations. According to an article in The Korea Times, the Taiwanese government is considering a ban on the broadcast of foreign dramas during prime time as audience ratings of Korean dramas have surpassed those of local dramas: 4-5 Korean dramas are broadcasted nightly on local Taiwanese TV networks. Similarly, “
Kwon Ki-young, a manager of Korea Culture & Content Agency cites the motivation behind the animosity as a defense mechanism to “protect and support local dramas, movie and television industries.”
Kim Tae-won, a managing director of drama production company Olive 9 pointed out that spreading hallyu through unilateral investment rather than a cultural exchange and coalition only sparks animosity from local people toward Korean pop culture.
"The best way to continue hallyu in China and other economies is to pursue its localization, which means producing dramas in China with Chinese staff and supply them directly to the country," said Kim.
"Many Korean production companies in
"Only when Koreans realize the importance of building such a reciprocal and trustful relationship with
Thoughts:
1) Why are Korean dramas such popular forms of mass entertainment and such efficient Hallyu catalysts?
Not only are they entertaining, they are also ridiculously addictive. Subtitles remove the potential problem of a language barrier. Even though certain nuances and a level of sophistication are lost in translation, there is still an innate and intricate appeal of Korean dramas that cause the viewer to be glued to the screen continuously for extended hours. And even though the plots tend to be clichéd and repetitive, they never fail to create pathos with the audience.
As a commercial tool, Korean dramas are an excellent platform for incorporating other elements of popular Korean culture: fashion, music, food, etc. Therefore the visual spectacle that culminates is a cultural product that showcases the multi-facets of Korean culture. (Also, in the case of the drama serial Full House, which was based in a comic book, highlights and glamorizes yet another element of popular Korean culture.)
2) Why does the popularity of Korean dramas supersede those of Chinese dramas?
Personal taste is subjective, so there a myriad of possibilities. Here are my speculations: it could be simply a resistance to local music/tv talent. In
A personal opinion is that Korean actors are simply better looking than Chinese actors. (Granted, the plastic surgery rates are higher in Korea, but in the entertainment industry, an actor is essentially selling his image, it is his JOB to look good, he is PAID to look good.) In the superficial culture of the entertainment industry, looks are everything. The abstract notion of Korean actors being better looking can be solidified by the concept of the “Korean jaw-line”. This is a theory of a friend of mine that Korean men have more defined bone-structure and a stronger jaw-line and are thus better looking than Chinese men. Even amongst Korean actors, the degree of definition (of jaw structure) defines the level of attraction. Take for example Bi and Kim Sung-su in Full House. Bi is considered “cute”, but not “hot” because his face is softer and rounder than Kim Sung-su’s.
I did some research to substantiate this theory and found something interesting on an online medical journal:
High cheekbones and a distinct mandibular (jaw structure) contour characterize the appearance of East Asian persons, especially those of Korean and Japanese descent. In the West, such features are valued, and these areas are frequently enhanced for optimal aesthetic appearance.
3) How legitimate is the claim that Korean production companies should try to localize their dramas (according to the article) and share the “know-how” of creating a successful drama with Chinese directors?
I think the Chinese government is acting extremely immature and over-reacting. Not in the sense that they are putting a limit to Korean dramas—it is after all, a government’s duty to protect the best interests of the nation, but the anti-Hallyu sentiments stemming from insecurity and jealousy. Just because the local entertainment industry is not competent enough to capture the hearts of local viewers, cancelling foreign favorites and demanding to be taught the ‘trick of the trade’ is not the manner to operate. In our capitalist society, cream always rises to the top, the reason Korean dramas are more widely received than Chinese dramas is because they are better. Cancelling a viewer’s favorite program for the sole purpose of protecting one’s economy is an infringement on human rights. There are alternative methods to boosting the local film industry than simply cancelling out the competition. The Chinese film industry should look towards the Korean model as an inspiration, not a threat. The TV industry at its core is all about entertainment, viewers should have the prerogative to pick and choose from a variety of shows that suit their palate, and not have their options limited because the government feels threatened.
Furthermore, demanding that
Just a note about the “cultural exchange” and import/export. A nation would not bother to import a resource that it already has. Therefore, the criticism of Hallyu being a “unilateral investment rather than a cultural exchange” is not a valid argument.
In an attempt to be more objective, I shall explore the other side. What if the Korean film industry actually collaborated with the Chinese entertainment industry to produce an appropriated Chinese but Korean-stylized drama? I actually watched a localized Chinese-genre-Korean-influenced drama. The concept seemed to work in theory and along with the “cultural exchange” concept: a globalized cast drawing actors from
I’m interested to hear your thoughts.
Oh, and who wants to buy me a plane ticket to Korea? :)